DromeTech
DromeCore
DromeHub
DromeCore

About

One partner. Two disciplines. One standard.

DromeCore is the parent company behind DromeTech and DromeHub — built in MENA, engineered for anywhere.

The DromeCore building facade

Vision

Transform the way MENA organisations grow in a digital world — proving that innovation doesn't require abandoning your roots.

Mission

We bring technology and creativity together so your business can stop juggling vendors and start transforming.

DromeCore vision and mission

DromeCore

Vision

Transform the way MENA organisations grow in a digital world — proving that innovation doesn't require abandoning your roots.

Mission

We bring technology and creativity together so your business can stop juggling vendors and start transforming.

DromeTech

Vision

Technology that actually makes sense. For businesses that want to move fast without breaking things.

Mission

We turn your technology from a necessary evil into your competitive advantage.

DromeHub

Vision

A world where every brand knows how to tell its story and every audience actually wants to listen.

Mission

We create the moments when people stop scrolling and actually pay attention.

What we believe

One partner

One partner. All your answers.

Built in MENA

Built in MENA. Engineered for anywhere.

Two engines, one orbit

DromeTech and DromeHub operate as distinct disciplines under a shared standard, not a shared logo.

Real transformation

One partner. One vision. Real transformation.

Our story

The people behind it

Two partners. Two specialities. One company built to need both.

DromeCore started with a conversation that most companies never get to have.

One of us spent a career in technology — building systems, leading engineering teams, and learning the difference between what looks impressive in a pitch and what still works in year three. The other spent theirs in business and marketing — building brands, opening markets, and learning that the best strategy in the world means nothing if the technology underneath it cannot carry the weight.

We worked across the region and well beyond it. Different markets, different industries, different scales — from organisations finding their first hundred customers to ones managing their first hundred million. And from opposite ends of the same problem, we kept arriving at the same conclusion.

Businesses were being asked to choose.

Hire the technology firm that does not understand the market. Or the agency that does not understand the build. Then spend the next eighteen months translating between them, paying twice for the gap in the middle, and quietly accepting that the strategy you approved is not the one being delivered.

We had both watched good work fail for that reason. Not because anyone was bad at their job — because nobody owned the whole picture.

So we stopped consulting on the problem and built the answer instead.

DromeTech is the technology, engineered by people who have had to maintain what they built. DromeHub is the brand, the market and the commercial engine, run by people who have had to hit the number themselves. DromeCore is the part that makes them behave like one company: one plan, one team, one point of accountability.

Years of knowing exactly what to fix. Now it is built.

“We spent years learning this in other people's companies. DromeCore is where we put it to work.”

WS

Walid Shalaby

Co-Founder & Managing Partner — Technology

Engineering leadership, enterprise systems, AI and infrastructure. Regional and international delivery.

AE

Amr ElSherif

Co-Founder & Managing Partner — Business

Brand, marketing, commercial strategy and business development. Regional and international market experience.

One partner. One vision. Real transformation.

Built in MENA. Engineered for anywhere.